About Us

Our Company

ICIX was founded in 2004 to respond to the challenges faced by the food industry in securing the food supply chain and addressing increased safety requirements of the Bioterrorism Act of 2002. During this time, Matt Smith, our Founder, worked closely with some of the world’s largest retailers to help them address issues of supply chain transparency and inefficient information sharing.

From the beginning, our approach was simple, yet powerful – to connect all trading partners into a single network to centralize collaboration. This network made ICIX one of the earliest cloud-based SaaS companies.

As we grew, our early food customers took us ‘across the aisle’ into other retail segments, including General Merchandise, and Apparel & Footwear. This was a logical extension, given many of the common characteristics that these industry segments share. Along the way, we extended our solutions to include not just safety, but also quality, compliance, and corporate social responsibility.

Today, we help companies understand where their products are coming from, streamline collaboration with trading partners, drive compliance and safety and, as a result, secure and maintain customer trust.

Our Culture

ICIX 700 CompanyCulture

We’re passionate about making the world a better place. We know, it sounds cliché – but it’s truly in our DNA. Our solutions help companies bring safer products to market and help our customers, and their trading partners, operate in a more efficient, responsible, and ethical manner. We know that if companies have better insight and intelligence on their trading partners and products, they can greatly improve both, which results in better business overall.

Our focus is on customers and innovation and these concepts are infused into our organization. As an established company, we combine many years of experience and understanding with the fresh thinking, excitement, and agility of a startup. We work hard to continually drive benefits to our customers while also keeping things fun and engaging for our own team through regular happy hours, ping pong tournaments, hackathons, company outings, and more. With roots in Australia we’ve expanded across the United States and into India, but our headquarters and our home is Silicon Valley.

Join the ICIX Team

Meet Our Team

ICIX is led by a close-knit and highly experienced management team that brings decades of industry knowledge, a drive to create innovative customer-focused solutions, and a history of success.

David Marchand

David Marchand

Chief Executive Officer

Joel Ficks

Joel Ficks

Chief Financial Officer

Brian Roufa

Brian Roufa

Chief Marketing Officer, SVP Sales Operations

Matt Smith

Matt Smith

Founder

ICIX Board of Directors

Kareem El Sawy

Kareem El Sawy

Board of Directors

Kareem is a founding Partner of Arrowroot Capital and is responsible for overseeing investment professionals & operating partners, qualifying deals, conducting due diligence, executing transactions, and monitoring portfolio companies. Kareem currently sits on the board of Agilence, Embotics, ServiceAide and ICIX and also serves as a board observer for EiQ Networks and Zift Solutions.

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Clem O'Donnell

Clem O'Donnell

Board of Directors

Clem leads Arrowroot's Operations Group and is responsible for overseeing Operating Partners, conducting operational due diligence and providing operational assistance and support to portfolio companies. Clem currently sits on the board of ServiceAide and ICIX and also serves as a board observer for Agilence.

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David Marchand

David Marchand

Chief Executive Officer

David is responsible for setting ICIX corporate strategy and driving execution of that strategy across the business. He also oversees​ product engineering, product management and cloud operations.

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Joel Ficks

Joel Ficks

Chief Financial Officer

Joel is responsible for the company’s financial and administrative affairs, including finance, accounting, legal, and human resources.

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We’d love to hear from you.

To learn how ICIX can help your company, please contact us.